7 Must-Have eCommerce Tools Business Owners Need

top ecommerce tools

In 2020, surveys and studies have shown that only 2.86% of eCommerce website visits convert into a purchase. This means there is room for business owners to utilize tools to boost the revenue of their eCommerce stores.

Fortunately, there’s an eCommerce tool for almost every aspect of building and growing an online store. Whether you want to generate more leads, boost your SEO to increase organic traffic or simply gain financial control, there’s a tool for that. 

In this article, I focus on seven highly rated and popular eCommerce tools all business owners can utilize. 


Wishpond is an all-around complete marketing tool designed to help you capture, manage and nurture leads so that they convert into paying customers. Naturally, most customers don’t convert at the beginning of their journey. In fact, they need to have an average of 7 interactions with a brand before making a purchase. With Wishpond, you can optimize and personalize your entire marketing campaign’s touchpoints from start to finish, using its marketing analytics to test and tweak your strategy so that it consistently performs well.

The idea is that you use Wishpond to run contests like Facebook giveaways, display pop-ups or tweak landing pages that are designed to engage potential customers and persuade them to provide their email address. Then you will have the necessary data that is required to move your leads further along the buying journey. The beauty of Wishpond is that it makes email automation and creation super easy with its email editor. The tool also integrates with Shopify, allowing you to apply Shopify discount codes. 


Prices start out from $49/month for the basic package, Pro plan for $99/month, and Growth plan for $199/month.


A simple and straightforward social marketing tool is key to the success of your social media marketing. If you’re creating Facebook Ads, it’s really important that they are optimized so that the campaign can deliver the maximum ROI possible. 

AdEspresso allows you to create multiple variants for testing your ads using various elements. It analyzes how best to optimize your campaigns by measuring specific metrics, prints customized PDF reports, boost specific posts and more. It can also be used for your Instagram Ads and your Google Ads. 


Prices start out from $49/month for the Starter plan, Plus plan for $99/month, and Enterprise plan for $259/month.


One of the most challenging aspects of running an eCommerce store that can really slow its operations down (and cause the owner a lot of stress) is accounting. However taking care of the books, sending out invoices, calculating profits and so on is fundamental to the growth and compliance of any eCommerce store. But it can be a lot of work.

QuickBooks is one of the most popular and reputable accounting tools on the planet right now. It’s a full suite tool that manages every single aspect of your bookkeeping, giving you a complete overview. It’s stuffed with in-depth analytics and allows for multiple logins. It also integrates with multiple eCommerce platforms, such as Shopify and WooCommerce. After you make the integration, all of your inventory and sales data automatically syncs with your bookkeeping records, making your life so much easier.


Prices start out from $20/month for the EasyStart plan, Essentials plan for $35/month, and Plus plan for $50/month.


Referral programs are hugely powerful ways of generating more customers. They work like this: You offer existing customers a reward for spreading the word of your store and products to their friends, family, and colleagues. If someone makes a purchase from your store directly from the referral link, you then hand the reward over to the customer who made the referral. 

ReferralCandy is a customer referral program that turbocharges your referral strategy. Integrating with a wide range of eCommerce platforms seamlessly, the tool provides stunning templates to market your referral program, revenue and engagement tracking, find out who your best-referring customers are, as well as personalize your links and create custom reward offers.


Prices start out from $49/month plus commission for the Premium plan, Enterprise plan for $3999/month plus commission.


MailChimp is an email marketing service provider that helps you grow and manage your email list. The tool allows you to create emails with stunning templates that are easy to customize, and you can then use the emails to send weekly (or monthly) newsletters to your subscribers to keep them updated on your store. 

You can also use MailChimp to email out discounts and promotions. And because you can segment your list, you can send out highly targeted and personalized emails that help you build long-term relationships with your customers.


Prices start out from $0/month for the Free plan, Essentials plan for $9.99/month, Standard plan for $14.99/month and Premium plan for $299/month.


Automated chatbots and messaging apps can increase conversions in your store by using AI to learn more about what your customer needs, and then deliver a personalized customer experience.

For example, it may be the case that a customer is almost ready to buy your product but has one last objection. The chatbot will engage the customer there and help them overcome their objection (which may be a question about the product). 

Tidio is a live chat software that engages your customers and prospects on your website. Because the chatbots are driven by Artificial Intelligence, they learn more about each customer with each interaction. This improves future engagement and can help nudge the customer closer towards a sale. 


Prices start out from $0/month for the Free plan, Chatbots plan for $15/month, and Communicator plan for $15/month. You can purchase multiple plans at once.


41% of an eCommerce store’s revenue is created by only 8% of its customers, and the 8% is made up of repeat customers. This is where an effective loyalty program can produce powerful results. If you can reward existing customers with perks, such as discounts, you’re moving towards turning them into repeat and consistent purchasers. 

Smile.io helps you create loyalty programs for your online store. It’s versatile, the reward programs are beautiful and fully customizable, and you can reward customers for various actions. For example, you can reward them for reviewing products, sharing your store on social media and so on. 


Prices start out from $49/month for the starter plan, Growth plan for $199/month, and Pro plan for $599/month. 

Wrapping Up

Running an eCommerce store has its challenges, but by investing in these 7 must-have eCommerce tools, you’ll increase the likelihood of not only succeeding but thriving in your niche. You’ll be able to streamline your business and keep your customers happy – everyone wins. 

Michelle Deery
Michelle Deery is a content writer for Wishpond. She specializes in e-commerce and SaaS. The words she writes educates readers on how to convert visitors into paying customers. When she's not writing, Michelle loves to read, volunteer at her local dog shelter and travel.

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