What are the Best Things to Sell on Amazon?

best things to sell on amazon

Amazon has over 353 million items for sale and averages 2.8 billion web visits per month. At that eye-popping scale, you might be wondering what are the best products to sell on Amazon? While your definition of “best” may vary, it’s important to know that popularity plays a significant role in the success of products on Amazon. The Amazon algorithm wants to serve shoppers the product they’re looking for quickly and get the sale. So, popular products show up higher in search results and suggested items. 

Another feature that Amazon has which makes purchasing easier for the shoppers is the Buy Box. The Buy Box features a large “add to cart” button as well as a “buy now” button for ease of purchasing. Recent data suggests that a whopping 82% of Amazon sales go through the buy box, and as much as 90% of mobile sales.

One of the most important factors to consider in choosing which products to sell is product margins. While some products may be popular, they could be challenging to get into, requiring high overhead costs. Initial investment is something to consider when deciding what products to sell, as well as where to buy stuff to sell on Amazon. Let’s get into some of the other considerations below:

Popular Products

When selling products on Amazon, you reap many benefits compared to a physical location. One of the main ones is flexibility in what you’re selling. Brick and mortar stores can’t as easily sell wide-ranging products and capitalize on trends. These are the most popular product listings when it comes to specific products to sell through Amazon FBA.

  • Clothing and fashion
  • Laptops
  • Fitness Equipment
  • Home Entertainment
  • Home Office Furniture
  • Cookware
  • Yoga Mats
  • Water Bottles
  • Board Games
  • Laptop skins and cases
  • Personal Care

These are the products that are topping seller lists right now. When deciding what to sell, Amazon best-sellers like these are a great place to start. 

Best Selling Categories

When deciding what to sell based on search volume, these are the top categories to keep an eye on. 


Electronics are a category that anyone can get excited about. There are consistent advancements in the field and new, enticing products hit the shelves every day. Voice control products, tablets, speakers, and monitors are a few popular products that can show up in this category.

Camera and Photography

Photography has experienced a resurgence in popularity. Cameras and the many pieces of equipment that go towards the art of photography are wildly popular products on the marketplace.

Beauty Products

Beauty products along with healthy living merchandise are rapidly expanding categories. Bath and body products, creams and lotions, hair and makeup, and related items represent a $511 billion industry. These are recurring purchases, and often on a frequent schedule. 

Video Games

New and retro video games alike are as popular as ever. As time spent indoors continues to grow over the last couple of years, video games have only become more sought after. This category includes headsets, controllers, keyboards, and other gaming accessories.

Clothing & Jewelry

This one can be a tough category to break into. Many sellers are already involved in the market for this category. Having something unique is essential if you wish to stand out in the clothing world.

Shorts, t-shirts, socks, and undergarments are all very popular. Well-established brands have cordoned off much of the market, however.

Sport and Outdoors

Indoor and outdoor sport and fitness products fall into this category, and another one with a heavy pool of competitors. Lifestyle images are an excellent way to try and set yourself apart from the crowd. Fitness wear, water bottles, and miscellaneous fitness accessories are typical products to break into the sports category.

Pet Supplies

Pet ownership has been on the rise for some time now. As the number of pet owners goes up, so will the need for pet supplies. This is a diverse category both in the animals that brands can target and how to target them. Everything from toys to beds, food to treats, cleaning supplies, and supplements can fall into this category.

Home and Kitchen

This category is also fairly broad, including bedding, furniture, HVAC, décor, and much more. Homeowners constantly look for ways to improve their living space, and this category aims to meet that need.

13 Best Practices for Best Selling Products 

When trying to choose the product you wish to sell, a few guidelines are good to keep in mind. Run through these when you’re contemplating the many options of products to sell:

  • Check top-selling products.
  • Avoid markets that are already saturated heavily.
  • Seek out items with high demand. Note their price range and the general interest there seems to be in it.
  • Look for products with low competition. Leverage reviews of a product to see how popular it is. If a top-selling product only has a few reviews, it is a good sign that there may not be much competition.
  • Aim to make at least ten sales per day.
  • Don’t attempt to be too trendy or seasonal. 
  • Consider products with better margins. If a product costs $10 to make and you sell it for $40, that is a better profit margin than a similarly priced product that costs $30 to produce. A product that costs a lot to make or acquire will be harder to turn a profit on. Focusing on a product with better profit margins will increase the chances of success. 
  • Consider products that are lightweight and can fit into a padded envelope. These items often have much lower shipping costs which can increase your margins.
  • Stay up to date on shipping costs and seller fees.
  • Create your own brand. Private label brands give extra control over the manufacture and design of the product.

Doing all the research on these can take some time, but some services, like Jungle Scout, can help. JungleScout has a chrome extension that offers insights into some of these factors for products.

Next Steps

Once you’ve decided on a product, the next hurdle is funding. Finding the money to get inventory can seem like a daunting task at first. Luckily, companies like Payability are here to help.

Payability offers unique financing options for eCommerce sellers. These options are available for sellers that operate on Amazon as well as Walmart, Shopify, eBay, Newegg, and more. Offering an infusion of cash into your business can help take your product idea and turn it into a reality. The two main offerings Payability has are Instant Access and Instant Advance. 

Instant access increases availability for your funds once they start coming in. By allowing you to get paid the next day, Instant access will provide you with 80% of the previous day’s sales the next business day. Payability holds the other 20% as a security measure, releasing it to your bank once the funds clear. 

With Instant Advance, Payability offers businesses a significant capital infusion of up to $250,000, to be exact. This money is available for companies in as little as 24 hours without the need for a credit check. The typical qualifying amount works out to 75-150% of a single month’s revenue. 

Using Payability can help your dreams come to fruition. Consistent cashflow and access to capital can take away the concerns of looming bills or delayed payouts and allow businesses to focus on the thing that matters: delivering a great product.Apply with us today to get things started!

Alison Sperling
Alison is the Director of Marketing at Payability. She has 10+ years of experience in marketing helping small businesses and startups find new tools to grow their business. Prior to Payability, Alison started the marketing team at Stack Overflow. Alison completed an MBA with a concentration in Finance from Syracuse University in 2011. She volunteers with several cat rescue organizations.

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